If you own a small business, you can't afford to waste money on big marketing strategies that might not pay off. To get the most for your marketing budget, you need to incorporate plans that help you build on the plans you already have in place. You also need to take your size and location into consideration. Here are four simple marketing strategies you can utilize to increase your customer base.
Localize Your Strategy
When it comes to marketing your small business, the best place to start is in your own neighborhood – the community where your business is based. You might have out-of-town clients, but your biggest customer base is going to come from the people who live nearby. Plan your marketing strategy around those people. One way to get to know your customer base is to arrange for a customer meet-and-greet. This will allow local patrons an opportunity to come through and find out what you have to offer.
Get Your Name Out There
One of the simplest ways to improve your marketing strategy is to get your name out into the community. This is particularly important when you're just starting out in business. The best way to do that is with printed newsletters. Design a newsletter that you can give to your customers. Customize the newsletters to emphasize your business. For instance, if you own a mom-and-pop grocery store, use your newsletters to provide healthful food tips, or recipe ideas using some of the foods you offer in your shop.
Utilize Social Media
When you're planning your marketing strategy, don't forget about social media. Social sites such as Facebook and Twitter will allow you to provide valuable information about your business. They will also allow you the opportunity to communicate with your customers. As customers share your posts, you'll see your customer base expand. The best part is that social media marketing is free, which means you won't have to go over budget to advertise.
Branch Out to SEO
If you're not on the first page of a Google search, you're losing business. Most people utilize online search engines, such as Google, to gather information about businesses before they shop. In most cases, they don't click past that first page of the search results. If you're on the second – or even third – page of the results, potential customers aren't going to find you. To improve your marketing strategy, you need to branch out to SEO – search engine optimization. With a successful SEO campaign, you'll see your search engine listing move up to the coveted first page.
Don't let a tight budget keep you from maximizing your marketing strategy. Use the tips provided here to develop cost-effective strategies that will bring new customers into your place of business. For more information, contact a company like Fotorecord Print Center.